The Super Bowl LIX clash between the Philadelphia Eagles and Kansas City Chiefs saw an unexpected sideshow: pop star Taylor Swift being booed by Eagles fans. Swift was present to support her boyfriend, Chiefs tight end Travis Kelce. While Swift hails from Pennsylvania and has even referenced the Eagles in her music, the home crowd's enthusiasm didn't extend to her presence.

This incident sparked a wave of support for Swift from prominent figures. Golf influencer Paige Spiranac took to social media to criticize the booing, pointing out the NFL's significant brand value increase since Swift and Kelce began dating. She argued that the league leverages Swift's popularity and that booing her while she supports her partner is unfair.

Tennis icon Serena Williams also voiced her support for Swift online, urging her to ignore the negativity. The "Swift effect" on the NFL's visibility was a frequent topic during the 2023 season, though it diminished somewhat in 2024. Swift's appearances on television broadcasts, including during Super Bowl LIX, were less frequent than in the initial stages of her relationship with Kelce.

With the football season concluded, Swift and Kelce enter the offseason together. Unlike the previous year when Swift was busy with her "Eras Tour," she now has the opportunity to be more involved in Kelce's career decisions. Retirement speculation has surrounded Kelce throughout the season, though he has stated that Swift supports his continued playing if he so chooses. Kelce has admitted to fluctuating thoughts on retirement, indicating his decision remains uncertain.