In a bold move to capture the attention of Mississippi's predominantly conservative electorate, Democratic gubernatorial candidate Brandon Presley has launched a new campaign ad highlighting his commitment to tax relief. The ad, titled "Buzzsaw," features Presley dramatically cutting a car in half with a reciprocating saw, symbolizing his promise to reduce taxes that he argues are burdening working families.

Presley, who is the second cousin of rock icon Elvis Presley, emphasizes the financial struggles of working families and promises to "axe the grocery tax" and "cut car tag fees in half" if elected. He stresses that these measures would allow Mississippians to keep more of their hard-earned money.

The six-figure ad buy will air statewide, underscoring the campaign's effort to reach a broad audience. Presley's campaign manager, Ron Owens, criticized incumbent Republican Governor Tate Reeves for not addressing these tax burdens during his 12 years in office, suggesting that Reeves prioritizes campaign donors over working families.

Currently serving on the Mississippi Public Service Commission, Presley previously held the position of mayor of Nettleton. Known for his bipartisan approach, he has even endorsed Republican candidates in the past, including former President George W. Bush. Presley is running unopposed in the Democratic primary and is expected to challenge Governor Reeves, who is seeking re-election, in November.

While early polls indicate a lead for Reeves, some suggest the race could be closer than anticipated in the traditionally conservative state. A January Mississippi Today/Siena College poll showed Reeves with a four-point lead over Presley, while an April poll widened that margin to 11 points. The upcoming election will determine whether Presley's message of tax relief resonates with voters and alters the political landscape in Mississippi.