Recent data reveals a significant drop in American wine consumption, a trend confirmed by a medical professional. According to SipSource, a division of the Wine and Spirits Wholesalers of America, wine sales experienced a nearly 8% decrease in 2024 compared to the previous year. This decline impacted both restaurant and retail sales, with table wines (red and white) and sparkling wines experiencing similar drops.

Dr. Raj Dasgupta, an internal medicine specialist at Huntington Health in Los Angeles, expressed little surprise at this trend. He attributes the decline to growing awareness of alcohol-related health risks, including cancer, liver disease, and heart problems, even with moderate consumption. Increased discussion about these risks, along with potential warning label initiatives, has prompted individuals to re-evaluate their drinking habits. Dr. Dasgupta also pointed to the rising popularity of mocktails, particularly among younger generations, as a contributing factor. These non-alcoholic beverages provide a social alternative without the health drawbacks, making wine less attractive by comparison. He believes the shift is less about a dislike for wine and more about prioritizing health and convenience.