Japan witnessed a record-breaking influx of tourists in 2024, welcoming nearly 36 million visitors, including almost 3 million Americans. This surge in tourism follows the joint declaration of 2024 as the "U.S.-Japan Tourism Year" by both nations.

Japanese officials have outlined ambitious plans to further capitalize on this growth, aiming to double their visitor numbers to 60 million by 2030. This initiative involves significant investment in infrastructure and promoting less-traveled destinations beyond major cities like Tokyo, Kyoto, and Osaka. The goal is to encourage a more dispersed tourism footprint and offer visitors a wider range of experiences.

To address the challenges of overtourism, particularly in popular areas, some regions are considering implementing or increasing tourism taxes. These funds would be used to improve infrastructure, including public restrooms and other amenities, ensuring a more comfortable and convenient experience for tourists. This comes as a response to reports indicating that a significant portion of visitors have experienced overcrowding at popular tourist sites.

Japan's renowned hot springs (onsens) and traditional inns continue to be a major draw for international visitors. However, the increasing popularity of these locations has led to discussions about managing visitor numbers and ensuring sustainable tourism practices. Beyond the traditional attractions, aspects of modern Japanese culture, such as the popularity of characters like Hello Kitty, also contribute to the country's appeal.

For those planning a trip to Japan, springtime is highly recommended for the breathtaking cherry blossoms. These blossoms hold a special significance, echoing the historical gift of cherry trees from Tokyo to Washington, D.C., in 1912. Furthermore, Japan's rich cultural heritage, including its Buddhist and Shinto traditions, offers a unique and captivating experience for travelers.