For nearly 20 years, The Senior’s Choice has trained and supported countless individuals helping them to establish nearly 700 private duty agencies in their own successful senior care markets worldwide. That’s why we are proud to be the nation’s leading membership network of senior care providers. Our proven operating systems, marketing materials, sales training, financial benchmarking data, proprietary caregiver training tools, and unsurpassed support has helped our members become the providers of choice for their clients and referral sources.


Accolades & Affiliations

Want to know what level of training you can expect from us? In a recent benchmark survey conducted by “Home Care Pulse", a third-party private duty home care survey company, senior care business owners trained by our team are consistently among the top performers in the nation when it comes to client satisfaction scores.

In fact, Aaron J. Marcum, President and Founder of “Home Care Pulse,” declared that on average, senior care entrepreneurs trained by our team “score at or above ‘Best of Home Care’ in all 13 categories. None of the other groups we rate as a whole are ‘Best of Home Care’ in all categories within client satisfaction…an impressive stat!”

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